If you’ve been around the world of marketing in the last few years, you’ve likely become quite familiar with digital marketing. In fact, it’s estimated that 89% of marketers are using digital tools to promote their brands. However, if you spend any time around the world of marketing at all, you know that there’s a lot more to it than just digital. While digital marketing is an incredibly important and effective tool for promoting your brand and getting your message out to potential customers, there are so many other types of marketing as well. It’s no wonder that so many marketers have begun to turn their attention toward postal marketing again instead. Not only is postal marketing a fantastic way to promote your brand to people who live in specified geographical areas, it can also be very cost-effective as well. That being said, not every business uses mailing services the same way. If you want to get back into the swing of things and start thinking about new ways that you can market your brand effectively once again without spending a fortune on advertising, read on for some ideas on how you can start doing just that.

 

Print marketing is a great way to connect with your potential customers, particularly if you are looking to sell a service or product. Print ads give your brand the most exposure possible, and can be used for a variety of different marketing goals. Print marketing refers to any type of advertising where printed materials are distributed to consumers. These may include flyers, brochures, catalogs, direct mail, newspapers, magazines, billboards, radio, television, and online advertisements. Print marketing is often used as a promotional tool to advertise products and services, but can also be used to market events, political campaigns, and non-profit organizations.

 

1. Direct Mail Marketing

Direct mail marketing is a great way to reach out to potential customers and build relationships. You can use direct mail to send information about your business, products, services, events, and more. There are many different ways to do direct mail marketing, including postcards, premium items (i.e pens, calendars, magnets, etc), brochures, flyers, catalogs, and more.

2. Print Ads

Print ads are advertisements that are sent via mail. These can range from small postcards to full-page ads. A typical print ad includes a headline, text, and images. Print ads are often used to promote special promotions, sales, and events. They can significantly help you boost sales. They are usually more affordable than online advertising and are widely distributed through newspapers, magazines, and other print media. Print ads are also more effective than online ads because they’re more likely to be seen by people who aren’t logged in to their devices or computer.

 

3. Postcards

Postcards are another great way to reach out to customers directly. Postcards can be used in an array of ways: as a mailing address for direct mail campaigns; as an announcement that something has been shipped; or even just as a thank-you note for someone who’s purchased something from you! They are smaller versions of print ads. They are usually folded and mailed in envelopes. Postcard campaigns are effective at reaching people who may not have seen your ad in a magazine or newspaper.

 

4. Brochures

Brochures are another great way to reach out to potential customers—especially those who may not know much about the product or service they need yet! Brochures can be used as a reference guide when speaking with potential customers, which will help them understand what exactly they need before making a purchase decision. Brochures are similar to postcards, except they are printed on paper instead of card stock. Brochures are usually folded and mailed inside larger envelopes. Like postcards, brochures are useful for reaching people who might not have seen your ad.

 

5. Flyers

Flyers are simple pieces of paper that are designed to be distributed outside of businesses. Flyers are inexpensive and can be used to advertise local events, product launches, or even political candidates.

 

6. Catalogs

Catalog advertising is a type of direct mail marketing where companies create a physical catalog filled with their products. These can be delivered to homes or placed in stores. Companies can choose to distribute these catalogs themselves or hire third-party distributors.

Using print marketing is an effective way to reach your target audience. It allows you to reach your customers when they are most receptive to new ideas and information, which makes it a great way to increase sales, boost brand awareness, and engage with customers on a personal level.

Contact us to develop your direct mail marketing strategy.