WE’RE A BOUTIQUE CREATIVE AGENCY THAT GETS WHAT YOUR BUSINESS NEEDS. TO GET NOTICED. TO GET GOING. AND TO KEEP GROWING.
Before you start marketing, it is important to build your brand. You’ll be surprised how many people use the terms branding and marketing interchangeably. So what is the difference and why should businesses care? A brand is who you are as an organization. And who you are is what resonates with audiences and gets them to come back. Branding is everything you stand for and what people come to expect from you. It’s not just your logo or website, it’s all the details, everything that makes you special, it’s your reputation. Statistically, how you present your company visually has an enormous impact on your success as a business. It speaks for you when you are not there. It’s often the first impression.
Marketing is how you promote your brand. It activates the buyer. You can do all the market research to figure out where your customers are, advertise in every publication, on every social media channel and send out direct mail campaigns (all of which are part of marketing) but if the story doesn’t resonate with your target consumer, you are wasting money. Strategic marketing is vital to all businesses but how you say things is just as important as what you say (if not more). And that’s where branding comes into play.
We help our clients bring their visions to life through strategic creativity and consistency to build recognition – always with the end-user and business objectives in mind. Branding influences and at Influencive Branding, we help you influence creatively.
Brand identity design
Signs and spaces
SEO & SEM
Print & direct mail
Experiences & tradeshows