The Branding Agency for Hudson Valley, NY
WE’RE A BOUTIQUE CREATIVE AGENCY THAT GETS WHAT YOUR BUSINESS NEEDS. TO GET NOTICED. TO GET GOING. AND TO KEEP GROWING.
At Influencive Branding we provide modern, design-driven branding solutions to startups, small and mid-sized companies in lifestyle, fitness and non-profit industries. By aligning branding and marketing strategies, we elevate your customers’ journeys through meaningful storytelling, relatable advertising campaigns and engaging online experiences. We don’t just get you noticed. We help customers trust you. Choose you. And, make you a part of their lifestyles.
See how we’ve helped businesses like yours drive influence:
"Marina's work is outstanding. She and her team are creative, resourceful and collaborative. They take the time to understand your brand and their work takes it to another level. They are also skilled in all types of media, so I can work with them as a one-stop shop for all my creative needs. Lastly, they always have a positive, can-do attitude. And that just makes them a pleasure to work with overall."
"I finally found a team that genuinely cares about helping my business - not just theirs. Every idea that they presented had business goals in mind which is exactly what I needed."
"As a small business owner, I honestly did not think I could get such high-quality work on my budget. Influencive Branding was a refreshing surprise, proving that with the right team and strategy, smart branding is still possible even on a limited budget."
"I went to Influencive Branding after working with several creatives who didn't quite get what I was going for. Marina and her team were able to capture the personality of my brand and bring it to life in my new, user-friendly website through the right tone of voice and design."
WHAT DOES “INFLUENCE” LOOK LIKE TODAY?
Design is a Key Differentiator
Design-driven companies outperform the S&P by 219% over 10 years
Source: Design Management Institute
Peers, Not Celebs
Non-celebrity bloggers are 10X more likely to influence an in-store purchase than celebrities
Source: Collective Bias survey of 14,000 U.S. adults
Friends Set Trends
80% of consumers are likely to purchase a product based on suggestions from their friends
Source: Forbes survey
Design-driven does not mean pretty pictures and colors. Design should not be confused with art. Good design solves problems first and foremost. It communicates complex messages in ways that resonate with audiences. It influences. By bringing together form and function, we create harmonious and intuitive journeys to enhance your audience’s experiences across all touchpoints as they explore your brand. From logo conception to website design and complete brand guidelines, we carefully craft every detail to ensure all pieces come together beautifully for the most authentic portrayal of your company and brand strategy.
Why do we focus on starts-ups and small to mid-sized companies?
We have so much respect and admiration for those who take the leap and start a business that they believe in. It takes guts, sacrifices, imagination and perseverance. We love working directly with entrepreneurs and decision-makers. Some of the best work we’ve done throughout our careers were for smaller businesses where the management team takes risks and is not tied down by red tape. With the strong belief that great work should not be prohibited by budget, we are fully dedicated to finding solutions which bring our clients’ visions to life within their budgets. We love being part of our clients’ growth and success. And when you succeed, we know we have made our partnership even stronger. What could be more rewarding than that?
At Influencive Branding “creativity” and “influence” come together to produce results that aren’t just beautiful but are strategic and grow your business. Design influences people and good design is good business.
SERVICES
BRANDING
Brand audits
Brand identity design
Brand guidelines
Brand positioning
Brand strategy
Graphic design
Signs and spaces
INTERACTIVE
Web design
Apps
SEO & SEM
Email campaigns
Social media
MARKETING
Integrated campaigns
Advertising
Print & direct mail
Content marketing
Motion graphics
Experiences & tradeshows
Hudson Valley Fun Facts
1. You can stay in an historic medieval-style castle just 25 miles north of New York City. The Castle-on-Hudson luxury hotel, on a hilltop above the Hudson River in Tarrytown, was built in 1897 as a private home. The interior woodwork and furnishings were created by a team of artisan carpenters from Germany.
2. America’s famous Appalachian Trail, a section of which runs right past the Bear Mountain Trailside Museum & Wildlife Center, was actually started in the Hudson Valley.
3. Painter and illustrator Norman Rockwell lived in New Rochelle and used that town as inspiration for his artwork in The Saturday Evening Post.