Creating a unique brand identity is more than just slapping some colors on a logo and calling it a day. It’s taking what you do, who you are, and how you want to be perceived by the world. Creating your brand persona isn’t easy or risk-free — as evidenced by the plethora of failed brands out there — but it can be worth it if you invest the time and care into it. When done right, creating a brand persona can give your business a strong foundation that will help it stand out in competitive markets. We are experts in creating brand persona. Discover how we can help your company create its brand persona.
What is a Brand Persona?
A brand persona is a representation of who you are as an organization. It’s a complete profile of your brand that goes beyond your logo and marketing materials. It’s an image you create of who you are, how you want to be perceived, and how you’re different from your competitors. Building your brand persona isn’t just about designing a logo—it’s about understanding your audience and how you can be more helpful, relevant, and valuable to your customers. This persona will serve as a blueprint for how your business presents itself to customers, how it talks about itself, and how it creates visuals. The brand persona will also help you decide how your brand will evolve, and how to stay relevant in a rapidly-changing world.
Find Your Unique Selling Point (USP)
The USP of your brand is the thing that makes you different in the market. It’s what sets you apart from your competitors and makes you appealing to your target audience. When you’re creating your USP, it’s important to think about the following: – What’s unique about this product or service? – What problem does it solve? – What problem does your company solve? – What are the benefits of using your product or service? – How will potential customers know how your product or service is better than competitors’ products or services? – What small actions will potential customers take to use your product or service?
Create a Clear Voice and Tone of Voice
In order for your brand to be successful, you must create a clear voice and tone of voice. A voice is the tone and style in which you deliver your brand. It’s the tone and medium in which you express your brand personality. A tone of voice will help your brand be memorable and relevant to your target audience. When creating a clear voice and tone of voice, you must consider the following: – Who is your target market? What kind of customers do you have? – What are the problems your customers are facing? What are their pain points? – What are the benefits of using your product or service? How will using your product or service solve a customer’s problem? What small actions will customers need to take to get the most value out of your product or service? How will your voice and tone of voice help customers solve their problems? – How will customers know how your product or service is better than competitors’ products or services? What are the best ways to help customers remember this? – What are the main visual components of your brand? How can you incorporate these into your visual marketing strategies?
Start with the User’s Journey
When creating your brand persona, start with the user’s journey. The user’s journey is the path your customers take as they interact with your brand. It can be as simple as understanding how you can help solve a problem, or as complex as how your product or service will change someone’s life. It’s important to start with the user’s journey because it will give you valuable insights into who your audience is. Once you understand who your audience is, you can create a brand persona that is more relatable and authentic.
Think about How You’re Different from Competitors
First and foremost, think about how you’re different from your competitors. What are the benefits of using your product or service? How will using your product or service solve a customer’s problem? What small actions will customers need to take to get the most value out of your product or service? These are just some examples of how you can be more helpful, relevant, and valuable to your customers. Once you understand the best ways you can be more helpful, relevant, and valuable, you can create your brand persona.
Final Steps: Build a Call to Action and Incorporate Feedback into your Branding Strategy
Once you’ve created your brand persona, it’s time to build a call to action and incorporate feedback into your branding strategy. A call to action is a message that your brand uses to encourage its customers to take action. A call to action should be written in a way that encourages potential customers to act — it shouldn’t be simply written in a way to simply remind them of your brand. A call to action should be short, simple, and easy to understand. Incorporating customer feedback into your branding strategy is key to creating a brand experience that is authentic, relatable, and helpful. However, note that incorporating feedback into your branding strategy is easier said than done. You need to be strategic in how you collect feedback and how you use it. You don’t want to be spammy, or give the same generic feedback that many other brands provide. Instead, you want to be strategic in how you collect feedback and how you use it.
When creating a brand persona, start with your user’s journey and think about how you’re different from competitors. Once you’ve created a user’s journey, start building a call to action and incorporating feedback into your branding strategy. A call to action should be short, simple, and easy to understand. It should be written in a way to encourage customers to take action, rather than simply reminding them of your brand. A call to action should be written in a way that customers can easily understand and act on. When creating a brand persona, start with your user’s journey and think about how you’re different from your competitors. Once you’ve created a user’s journey, start building a call to action and incorporating feedback into your branding strategy.
Conclusion
Creating your brand persona isn’t easy or risk-free — as evidenced by the plethora of failed brands out there — but it can be worth it if you invest the time and care into it. When done right, creating a brand persona can give your business a strong foundation that will help it stand out in competitive markets.
Contact us to discuss how we can help your business.
