Small businesses can be challenging. Not only do you have to get everything from sales, marketing, and operations running smoothly, but you also need to look after your website with care. That’s where affordable web design for small businesses comes in handy. There are plenty of strategies you can use to optimize your website and make it more customer friendly. Our company knows how valuable affordable web design for small businesses can be.
Get to Know Your Audience
Before you can optimize your website for your target market, you need to get to know your audience. Open a book or a research app on your smartphone and start learning about your business audience. Get to know the people that will be reading your website. Get to know their values, their needs, and their goals. This will allow you to create content that meets those needs and aligns with their values. As you do your research and learn about your audience, don’t forget to think about any potential customers that may be on the fence about making a purchase. You can use the information you gather to create content that is helpful to both your current and potential customers. This will help you to widen your target market and increase your brand loyalty.
Make Content the Center of Your Website
Next, you’ll want to make content the center of your website. After all, you want to create articles, blog posts, and other content that will lure your readers in and keep them reading. But how do you do that? Well, the first step is to start writing. Seriously. Put down that red pen and start taking notes on what you want to write. Make notes of ideas you have, things you’re interested in, and things you’ve experienced that you want to include in a post. As you’re taking notes, you’ll also want to write down topics that you think may be relevant for your business. If you sell computer equipment, you may consider writing about how the latest technology is transforming the workplace and how your business can keep up.
Create a Compelling Call-to-Action
Now that you’ve got content written and ready to go, it’s time to create a compelling call-to-action at the heart of your website. What is a call-to-action? A call-to-action is what you tell people to do when they land on your website from an advertisement, an SEO listing, or merely by being in the same network as your business. The goal of a call-to-action is to get people to click on a certain webpage or take a certain action. Clicking on a CTA will direct the reader to a certain section of your website, like a blog post, landing page, e-commerce section, or whatever content you choose. Your call-to-action should tell your visitors what to do. It should be short, to the point, and direct. Your CTA should be something that gives your visitors clear instructions on how to proceed. Contact us if you want help creating an amazing call to action.
Use Video in Your Marketing Strategy
While you may not be able to host attractive videos on every website, you can certainly make use of the video content you do have. And, if you want to catch the attention of your readers, you should consider using video in your marketing strategy. Video can draw attention to your business in a number of ways. You can use it to show off your products or your services, or you can use it as an educational tool. Whatever you use it for, you need to make sure that your video content is compelling and relevant to your brand. If you have the opportunity to create videos on a customized domain, you should definitely take advantage of it. If you have a spare room or even a hallway in your office, you can use it for video shoots that don’t require a lot of setup.
Don’t Be Afraid to Add Some JavaScript
Finally, don’t be afraid to add some JavaScript to your website. In fact, you should add it. Why do you ask? Well, as you’ve just learned, a website is more than just the content you create. And, as you’ve also learned, a website is more than just colors and images. A website is made up of code that tells your computer what to do and helps it to display the right information on the right pages at the right times. And, without that code, users will be greeted with blank pages, broken images, and navigation that doesn’t take them where they want to go.
Wrapping Up
Websites are critical for small businesses. They’re a way for you to connect with customers, grow your brand, and sell your products or services. But a website is more than just a collection of content and images – it’s also made up of code that tells your computer what to do and helps it to display the right information on the right pages at the right times. Without that code, users will be greeted with blank pages, broken images, and navigation that doesn’t take them where they want to go. Fortunately, affordable web design for small businesses can help you overcome these challenges and we are here to help!
See how we’ve helped our clients design their websites without breaking the bank.
