With the increased focus on user experience, brand experience design is more important than ever. In order to create brand experiences that users love, you have to follow a few key rules of UX design. Discover how by reading on.
1. User research is a must before you design
If you want to design a brand experience that captivates your target audience, you have to start by understanding your users. You can’t design for your target market if you don’t even know who they are. In order to do that, you have to conduct user research. To start your research, you’ll want to first figure out who your target market is, who they are not, and what they’re looking for. Next, you’ll want to talk to people who fit into your target market to get an idea of what they’re looking for. You can do this by asking your target market to describe what they use your product for, how they use it, and what they hope to get out of it.
2. Build for all users, not just tech-savvy ones
Today, tech-savvy people make up the majority of your user base, but they’re not the only ones using your product. A lot of the time, companies think they only have to build products for the tech-savvy users, but those are the ones who are happy with the product. Most of the time, non-tech-savvy users are frustrated with the product as well and are just too busy to figure out how to use it. If all users have complaints about your product, you should work on building features that address those issues.
3. Use the 4-door model to test your brand experience
Testing multiple experiences with different variables will help you optimize your brand experience for different types of customers. The 4-door model is a great method to use to test your brand experience. What do you do? You go out in the field and talk to your customers. When you’re out testing your brand experience, you’re trying to get a sense of what your customers like. In order to do that, you want to talk to people who use your product. You can do this by finding customers who use your product and finding out how they use it.
4. Onboarding is key to user experience design
Onboarding is the process of helping new customers use your product. In order to get a new customer hooked on your product, you have to onboard them. You can’t just throw new customers into the deep end of the pool, you have to help them get comfortable with your product. That’s the purpose of onboarding — helping new customers learn how to use your product.
5. Don’t let marketing take over when designing your brand experience
You can’t just let marketing take control when designing your brand experience. You have to remember the role of UX design is to help marketers deliver a great brand experience. When you let marketing take over, you might start thinking about quick boosts and gimmicks that don’t necessarily translate into an amazing brand experience. There’s a fine line between trying to boost your company’s social media presence and creating an amazing brand experience.
Conclusion
With the increased focus on user experience, brand experience design is more important than ever. In order to create brand experiences that users love, you have to follow a few key rules of UX design. Keep these tips in mind, and your brand experience will have a more positive impact on your customers.
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