A logo is a company’s signature. It’s the visual symbol that represents your business and helps consumers identify with it. When it comes to designing one, however, most businesses typically overlook its importance. Logo design is often overlooked as an important marketing tool because people tend to focus on the visuals rather than its branding value — which is why so many businesses fail at consistently implementing them in their marketing campaigns. Businesses that don’t have a logo are seen as unprofessional and make it harder for customers to trust them.
